Marketing Management, Strategic management, General Management

1. Ninteen Years

Graduate Level	:	Principles & Practices of Management, Marketing Management, Strategic Management
Post Graduate Level	:	Principles & Practices of Management, Marketing Management, Strategic Management , Advertising Management, Legal Framework Governing Human Resource, Organizational Effectiveness & Change

1. Behavioural Dimensions of Marketing Management, Strategic Marketing, Interdisciplinary issues of HRM and Marketing

Ph.D. Candidates	:	4 awarded (1)Yadav Devi Prasad Behera, Effect of cognition on investors risk absorption: a study for marketing of financial products (with special reference to mutual fund and sip), 013/2017/Management, Dated 28/01/2017, awarded on 29/01/2022. (2)Tushar Ranjan Sahoo, Effectiveness of Buyer-seller Interaction and Its Impact on Sales Employees' Retention With the Mediating Role of Sales Performance in Banking Industry, 37/2018/Management, Dated 03/02/2018, awarded on 27/03/2022. (3) Ritika Gupta, A Study on Effectiveness of Boss-Subordinate Relationship and Its Impact on Employees' Sales-Performance in Stock Broking Firms, 38/2018/Management, Dated 17/03/2018, awarded on 14/12/2022. (4) Madhusmita Pati, A Study on Impact of Customers’ Satisfaction on Sales-Force Performance with the Mediating Role of Customers, Cognition in Life Insurance Industry, 36/2018/Management, dated 17/03/2018, awarded on 30/03/2024 4 Continuing (i) Suman De, A study on switching intention of individual investors in the context of self-determination and self-efficacy, Reg. No.- 38 / 2022 / management, w.e.f. 20.12.2021 (ii) Laxmikant Pattnaik, JRF Scholar, A Study on Marketing of Financial Products on the Structural Relationship of Customer-Engagement, Attitude, and Brand Preference”, Reg. No. 104/2022/Management, w.e.f 09.02.2022. (iii) Valavadra Sahu, A Study on Variety Seeking Shopping Behaviour in the Context of Content Marketing, Affiliate Marketing, and Shopping Motives, Reg. No. 57/2023/Management, w.e.f 22.6.2023 (iv) Simran Babu, A Study on Consumers' Green Purcahse Propensity on the Context of their Perception, Cognition, Emmotion, and Skepticism, Reg. No. 97/2024/Management, w.e.f 23.4.2024
M.Tech./M.Phil. Candidates	:	7 MPhil. students are awarded

1. Global Teacher Award 2021, by AKS education awards, for accomplishing excellence in educational services, held on 24th October 2021

1. (1) Life member of Indian Society for Training and Development (ISTD), Balasore chapter, Odisha, India; Membership id : S5224//2020 , www.istd.co.in
2. (2) Life Membership of Indian Commerce Association, (www.icaindia.info), Membership id - 0215
3. (3) Life-time membership of Global Research and Development Service (www.grdsweb.com) , membership id - GAHSSR-M17333
4. (4) Professional individual member of American Council on Consumer Interest (ACCI), USA for the year 2024-26.

1. Completed a minor Project of Rs 4, 00, 000, funded by IMPRESS-ICSSR, New Delhi, as Project-Director, Sanction Order F. No.-IMPRESS/P490/277/2018-19/ICSSR, dated 8th July,2019, Title of the research : Marketability of Regionally Surplus Agricultural Products: A critical Analysis to Provide Integrated Strategies, completed on November 2020.

International Publications

2025
1. European Journal of Sustainable Development, Vol. 14, No. 3, pp. 990-1010. ISSN: 2239-5938, How Do Business Digitalisation, Organisational Leadership, Innovation, and Entrepreneurship Sustainability Interact? A Meta-Analysis Approach, Saroj Kumar Sahoo, Dagmar Caganova, Laxmikant Pattnaik, Lukas Vartiak, Valavadra Sahu. https://doi.org/10.14207/ejsd.2025.v14n3p990
2. European Journal of Sustainable Development, Vol. 14, No. 3, pp. 715-732. ISSN: 2239-5938, Modelling Consumers
3. Sustainability, Vol. 17, No. 13, 5708, 20th June 2025, Variety-Seeking Shopping Behaviours in the Age of Green Content Marketing, Affiliate Marketing, and Shopping Motives: An Agenda for Future Research Using a TCCM Approach, Valavadra Sahu, Honorata Barbara Howaniec, Saroj Kumar Sahoo, Simran Babu, and Grzegorz Biesok. https://doi.org/10.3390/su17135708
4. Management and Labour Studies (Journal of XLRI), 17th June 2025, pp. 1-17, ISSN: 0258-042X, e-ISSN: 2321-0710, Brand Preference on the Edge of Customer Engagement, Mental Accounting, Attitude and Customers
5. City Development, 30th April 2025, Vol. 2 No. 06, pp. 35
6. Marketing and Management of Innovation, March 2025, Vol. 16, No. 1, pp. 75-88, ISSN 2218-4511 (print), ISSN 2227-6718 (online), Contextualizing innovation investor behaviour through structural simulation modeling of influential factors, Suman De, Saroj Kumar Sahoo, Mariia Dykha, Maksym Ivanov, Inna Shkolnyk. https://doi.org/10.21272/mmi.2025.1-06
7. International Journal of Management Concept & Philosophy, Vol. 18, No. 2, pp. 145-163, e-ISSN: 1741-8135, ISSN: 1478-1484, Performance resilience of sales-force through a business innovation model: a study by TISM approach, Suman De, Laxmikant Pattnaik, Padmalita Routray, & Saroj Kumar Sahoo. https://doi.org/10.1504/IJMCP.2023.10061211
8. Academy Review, Vol. 63, No. 2, July 2025, pp. 219-235, e-ISSN: 2522-9745, Contextualizing attitude-intention-behaviour triad with green marketing & sustainable practices: an ISM approach, Simran Babu, Saroj Kumar Sahoo, & Oleksandr Zadoia. https://doi.org/10.32342/3041-2137-2025-2-63-14
9. NIU International Journal of Human Rights, January 2025, Vol. 12, pp. 90-103, ISSN : 2394-0198, Online shopping motives by content Marketing, affiliate marketing, and brand value: A strategic relationship through sentiment analysis, Valavadra Sahu, Dr. Saroj Kumar Sahoo, Simran Babu, Laxmikant Pattnaik.
10. International Journal of Management Concept & Philosophy, January 2025, Vol. 18, No. 1, pp. 67-80, Underestimation or overestimation: what makes the social communication attach or detach the sustainable development with the role of perceived cost?, Saroj Kumar Sahoo, Laxmikant Pattnaik, Bidhu Bhusan Mishra, Suman De, & Sandhyarani Sahoo. https://doi.org/10.1504/IJMCP.2023.10059591
2024
11. International Journal of Applied Management Science, October 2024, Vol. 16, No. 4, pp. 414-435, Strategic Link of Loyalty with CRM, attitude, and Satisfaction in banking industry, Sandhyarani Sahoo, Saroj Kumar Sahoo, & Bidhu Bhusan Mishra. https://doi.org/10.1504/IJAMS.2024.10063778
12. Journal of Relationship Marketing, 1
13. International Journal of Learning and Change, Vol. 16, No. 6, pp.612-635, August 2024, Learning, attitude, and biases: how are they related to intention of individual investors?, Saroj Kumar Sahoo, Shradhanjali Panda, Sandhyarani Sahoo, Bidhu Bhusan Mishra. https://doi.org/10.1504/IJLC.2024.10063750
14. International Journal of Innovation and Learning, Vol. 36, No. 3, pp.311-332, July 2024, Strategic relationships of consumers
15. Academy Review, Vol. 61, No. 2, July 2024, pp. 20-38, Modification of ISM to RISM (Rational Interpretive Structural Modeling) in the Context of Employee Retention through CRM and Performance, Tushar Ranjan Sahoo, Anatolii Zadoia, Sandhyarani Sahoo, & Saroj Kumar Sahoo. https://doi.org/10.32342/2074-5354-2024-2-61-2
16. Journal of Research Administration, Vol. 6, No. 1, pp. 6732-6749, 20/05/2024, ISSN:1539-1590, E-ISSN:2573-7104, Modelling the Performance of Subordinate, & Effective Boss-subordinate Relationship on the context of experience: An ISM Approach, Saroj Kumar Sahoo, Ritika Gupta, & Sandhyarani Sahoo. https://journalra.org/index.php/jra/article/view/1919
17. Revista de Gest
18. Educational Administration: Theory and Practice, Vol. 30, No. 4, pp. 4291-4299, 22/04/2024, ISSN: 2148-2403, Customer-Engagement, Value Creation, & Delivery Leads to Resilient Marketing: A Sentiment Analysis, Laxmikant Pattanaik, Saroj Kumar Sahoo, Valavadra Sahu, & Sandhyarani Sahoo. DOI: https://doi.org/10.53555/kuey.v30i4.2199
19. Academy Review, Vol. 60, No. 1, 2024, pp. 50-61, Resilience Factors in Sales Workers: Social Communications, Social Change, and Social Engagement, Saroj Kumar Sahoo, Anatolii Zadoia, Valavadra Sahu, Sandhyarani Sahoo, https://doi.org/10.32342/2074-5354-2024-1-60-4
2023
20. Journal for Re Attach Therapy and Developmental Diversities (Scopus Indexed), Vol. 6, No. 9s2, pp. 157-168, A Psychological Study on Strategic Relationship between Customer
21. The Seybold Report (Scopus Indexed), Vol. 18, No. 5, February 2023, pp. 1140-1155, ISSN: 1533-9211, Customers' Satisfaction or Cognition: How they Leads the Sales-force Performance in Life-insurance Industry?, Madusmita Pati & Dr. Saroj Kumar Sahoo, https://doi.org/10.17605/OSF.IO/WAK5U
22. The Seybold Report (Scopus Indexed), Vol. 18, No. 1, pp. 2620-2634, ISSN: 1533-9211, Block-chain Technology to Build the Psychological Block-chain : A Subjective Analysis for Sales Strategies, Dr. Saroj Kumar Sahoo, Suman De, https://doi.org/10.17605/OSF.IO/FZW2Y
2022
23. Stochastic Modeling & Application, (UGC-CARE Group-1 Journal), Vol. 26, No. 1, January-June 2022, Special Issue, Part-I, ISSN: 0972-3641, pp. 73-86, Examining the Effectiveness of Boss-Subordinate Relationship Aiming to Employees' Performance and Attitude, Ritika Gupta, Dr. Saroj Kumar Sahoo
2021
24. Journal of Risk and Financial Management, Vol. 14, Issue 3, 95, e-ISSN: 1911-8074, https://doi.org/10.3390/jrfm14030095, pp. 1-19, The Compounding Effect of Investors' Cognition and Risk Absorption Potential on Enhancing the Level of Interest towards Investment in the Domestic Capital Market, Yadav Devi Prasad Behera, Sudhansu Sekhar Nanda, Saroj Kumar Sahoo, and Tushar Ranjan Sahoo
2020
25. TEST Engineering & Management, Vol. 83, pp. 13888-13899, ISSN : 0193-4120, Perceptual Biasness : A Key Driver for Diverse Behaviour in Stock Market Investment, Yadav Devi Prasad Behera, Dr. Sudhansu Sekhar Nanda, Dr. Saroj Kumar Sahoo, Tushar Ranjan Sahoo
26. International Journal of Advanced Science and Technology (Scopus Indexed), Vol. 29, No. 6s, pp. 61-76, ISSN: 2005-4238, Risk-absorption: A Study on the power enhancer of cognition to reach a degree of interest in Investment through TISM approach, Yadav Devi Prasad Behera, Dr. Saroj Kumar Sahoo, Tushar Ranjan Sahoo
27. Journal of Critical Review (Scopus Indexed), Vol. 7, Issue 3, 2020, ISSN: 2394-5125, pp. 651-659, DOI: http://dx.doi.org/10.31838/jcr.07.03.114, Virtual buyer-seller interaction is the true driver of online purchase-intention: a study by ISM approach, Dr. Saroj Kumar Sahoo, Tushar Ranjan Sahoo, Prof. Biswajit Satpathy.
2019
28. International Journal of Management and Applied Science, Vol. 5, Issue 11, Nov.-2019, ISSN: 2394-7926, pp. 25-28, Effectiveness of E-Banking : The Ultimate result of Effective CRM (Customer Relationship Management) Practices, Sandhyarani Sahoo, Biswajit Satpathy, Saroj Kumar Sahoo
2018
29. International Journal of Business and Management Invention, Vol. 7, Issue. 3, pp. 42-49, e-ISSN : 2319-8028, p-ISSN : 2319-801X, March 2018, Yadav devi prasad behera, Dr. Saroj kumar sahoo, Tusar ranjan sahoo, The analytical gaps in the health care services in India for the strategic decision makers : A butterfly approach
30. International Journal of Business and Management Invention, Vol. 7, Issue. 6, pp. 6-12, e-ISSN : 2319-8028, p-ISSN : 2319-801X, June 2018, Ritika Gupta, Dr. Saroj Kumar Sahoo & Tushar Ranjan Sahoo, Employer branding: A tool for employee retention.
2017
31. International Journal of Business Economics and Management Research, Vol. 8, Issue 7, ISSN: 2229-4848, pp. 23-34, July 2017 (Impact Factor-4.963), Yadav devi prasad behera, Dr. Saroj kumar sahoo, Prof. Biswajit Satpathy, The Investment Confirmation: A Consequence of Investors' Attitudes towards Risk.
32. Asian Journal of Economics, Business and Accounting, 3(3) : 1-9, July 2017; Article No. AJEBA.3426, ISSN : 2456 - 639X, Tusar Ranjan Sahoo, Saroj kumar sahoo, Biswajit Satpathy, A Subjective Consideration of Agricultural Future Productivity: The Study by a Proposed Model, DOI: 10.9734/AJEBA/2017/34261
2016
33. Journal of Advances in Business Management, Vo. 2, Issue-3, eISSN-2395-7441, pISSN-2395-7328, 2016, pp. 140-145, Saroj Kumar Sahoo, Uma Sankar Mishra, Sandhyarani Sahoo, Maggi saga in India : An ethical issue or un-controlled viral marketing.
34. International Journal of Management Research and Business Strategy, Vol. 5, No. 2, ISSN 2319-345X, pp. 162-172, January 2016, Saroj Kumar Sahoo, Susanta Kumar Mishra, Shoppers' Perceptual Difference Between Shopping Mall and Un-organised Retail Stores.
2015
35. British Journal of Marketing Studies, Vol. 3, No. 5, June 2015, ISSN: 2053-4043 (print), ISSN: 2053-4051 (online), pp. 116-125, Published by European centre for research training & development, UK, What predicts more the sales-force performance: motivation or satisfaction in the insurance industry?, Dr. saroj kumar sahoo, Sovan Mangaraj, Sandhyarani sahoo.
2014
36. Business and Management Research, ISSN: 1927-6001, E-ISSN: 1927-601X, Vol. 3, No. 2; 2014, pp. 1-9, Saroj Kumar Sahoo, Dr. Padmalita Routray & Dr. Ashok Kumar Dash, Does Motivation Really Count for Sales force Performance in Pharmaceutical Industry?
2012
37. British Journal of Humanities and Social Sciences, ISSN 2048-1268, November 2012, Vol. 7 (2), pp. 86-102, Saroj Kumar Sahoo, Dr. Padmalita Routray, Paresh Chandra Jena,Impact of satisfaction on sales force performance: An empirical study in Indian pharmaceutical industry.
38. European Journal of Social Sciences, ISSN: 1450-2267, Vol. 34, No. 1, September, 2012, pp.70-77, Uma Sankar Mishra, Saroj Kumar Sahoo, Sandhyarani Sahoo, Impact of Sales Force Satisfaction on Motivation: An EmpiricalStudy in Pharmaceutical Industry.

National Publications

2025
1. AIMS Journal of Management, Vol. 11, NO. 1, July 2025, pp. 90-113, ISSN: 2395-6852, Switching intention of investors for marketing of financial products in the context of self-determination and self-efficacy, Suman De, Saroj Kumar Sahoo, & Sandhyarani Sahoo
2. Orissa Journal of Commerce, Vol. 46, Issue 1, pp. 91-104, January-March 2025, ISSN: 0974-8482, Customer Loyalty in the Age of Sustainability: A Moderated and Mediation Model of Attitude, Perception, and Risk-Perception. Simran Babu, Saroj Kumar Sahoo & Sandhyarani Sahoo
2023
3. Orissa Journal of Commerce, Vol. 44, Issue 4, pp. 91-105, October-December 2023, ISSN: 0974-8482, A Structural Logic of Customer-engagement, Mental accounting, & Attitude, Laxmikant Pattanaik, Saroj Kumar Sahoo, & Sandhyarani Sahoo. DOI: https://doi.org/10.54063/ojc.2023.v44i04.08
2022
4. The Journal of Oriental Research Madras, (UGC-CARE Group-1 Journal), Vol. XCIII, No. III, February 2022, pp. 55-78, ISSN: 0022-3301, Boss-Subordinate Relationship: A Strategic Tool for Accelerating Employees' Productivity, Ritika Gupta, Dr. Saroj Kumar Sahoo
2021
5. Anvesak (UGC-CARE Group-1 Journal), Vol. 51, No. 1 (XI), January-July 2021, pp. 92-110, ISSN: 0378-4568, E-banking effectiveness on the context of branch banking and CRM: A moderated mediation approach, Sandhyarani sahoo, Biswajit satpathy, Saroj kumar sahoo
6. The Journal of Oriental Research Madras, (UGC-CARE Group-1 Journal), Vol. XCH, No. LXXX, December 2021, pp. 936-126, ISSN: 0022-3301, Does employee-retention result from effective buyer-seller interaction? A qualitative approach, Tushar Ranjan Sahoo, Dr. Saroj Kumar Sahoo
7. Wesleyan Journal of Research, Vol.14 No1(I), 2021, pp. 1-13, ISSN : 0975-1386, Theory of Built Behavioural Intention (TBBI): A Study Through CRM and Customers' Attitude in Banking Industry, Sandhyarani Sahoo, Biswajit Satpathy, Saroj Kumar Sahoo
2020
8. Sambodhi (UGC-CARE Journal), Vol. 43, No. 4, (N) October-December 2020, pp. 140-150, ISSN : 2249-6661, Integrated Strategies to Make the Farmers' Intention Positive Towards Farming Profession : An MDS approach, Dr. Saroj Kumar Sahoo
9. Abhigyan, Quest for Excellence, Management Journal from FORE, Vol. XXXVIII, No. 2, July-September 2020, pp. 11-23, ISSN : 0970-2385, Consumers' Differential Perception towards Financial Products: The Key-Driver of Purchase Decession by Social Media, Yadav Devi Prasad Behera, Saroj Kumar Sahoo, Tushar Ranjan Sahoo
10. Parishodh Journal (UGC-CARE), Volume IX , Issue III, March/2020, ISSN NO: 2347-6648, pp. 6015-6026, Effectiveness of buyer-seller interaction predicts the employee-attrition : A study through TISM approach, Tushar Ranjan Sahoo & Dr. Saroj Kumar Sahoo.
2019
11. Vidyasagar University Journal of Commerce, Vol. 24, 2019, ISSN: 0973-5917, pp. 76-91, A strategic move for vegetable marketing and the role of farmers-cum-marketers, Saroj Kumar Sahoo, Tushar Ranjan Sahoo, Yadav Devi Prasad Behera.
12. J-GIBS, Vol. 11, No. 1, January-December 2019, pp. 77-88, ISSN : 0976-4925, A study on the efficiency of vegetable marketing : An integrated approach with consumers' and farmer-cum-sellers' perspective, Dr. Saroj Kumar Sahoo, Yadav Devi Prasad Behera,Tushar Ranjan Sahoo
2018
13. Journal of Management Research and Analysis, Vol. 5, Issue. 2, June 2018, ISSN : 2394-2770, Impact Factor : 4.878, pp. 284-290, Madhusmita Pati, Dr. Saroj Kumar Sahoo, & Yadav Debi Prasad, Predictability of Job-quit-intention by the Work Environment : A Study in the Banking Industry.
14. Splint International Journal of Professionals, Vol. 5, Issues. 4, October-December 2018, pp. 59-64, ISSN: 2349-6045, Dr. Saroj Kumar Sahoo, Yadav Debi Prasad Behera, & Tushar Ranjan Sahoo, Whether Rural India is Ready for the Implemented Macroeconomic Changes: An Analytical Study in the Decision Makers' Perspectives.
15. FMU Journal of Management, Vol. VI, Issue I, 2018, ISSN : 2320 -8899, Saroj Kumar Sahoo, Ritika Gupta, Madhusmita Pati, pp. 26-34, Acceleration of Sales Employee Performance Grounds on Boss-Subordinate Relationship.
2017
16. BIITM Business Review, Vol. 8, No. 2, pp. 46-62, ISSN: 2250-1533, July-December 2017, Arunita Padhi, Saroj kumar sahoo, Tusar ranjan sahoo, Odisha handloom industry- Evaluating inclusivity of start-up business models.
17. MANTHAN: Journal of Commerce and Management, Vol. 4, Issue 1, January-June 2017, pp. 1-17, pISSN : 2347 - 4440, eISSN : 2395 - 2601, Saroj Kumar Sahoo & Sandhyarani Sahoo, Satisfaction or Motivation- What precedes Performance?, doi: 10.17492/manthan.v4i01.9604
2013
18. Global Journal of Management and Research, January-March 2013, ISSN: 2278-0955, Vol. 2, No. 1, pp. 7-12, saroj kumar sahoo, Dr. Padmalita Routray, employees' intrinsic motivation grounds on ethical leadership: a theoretical construct.

International Conferences

1. Presented a paper entitled “Devising AI-based Customer Engagement to Foster Postive Customer Attitude towards Green Purchase Intention”, at International conference on innovative management techniques for sustainable development, organized by Kalinga University, Raipur, during 21st & 22nd February 2025.
2. Presented a paper & got best paper award, entitled “How Customers’ Habit, Green Perception, and Attitude towards Sustainable Practices are developing their Green Purchase Intention?”, at International conference on innovative management techniques for sustainable development, organized by Kalinga University, Raipur, during 21st & 22nd February 2025.
3. Presented a paper entitled “Strategize the Relationship of Customer-engagement, Attitude, and Brand Preference for Marketing of Financial Products” at 13th Uniglobe International Management Conference-2025, on the Theme “The Business of Growth: Challenges, Oppertunities, & Re-engineering”, organized by Uniglobe College, Kathmandu, Nepal, during 5th & 6th February 2025.
4. Presented a paper entitled “Modeling Consumers’ Green Purchase Propensity in the Context of their Perception, Cognition, Emotion, and Skepticism” at 13th Uniglobe International Management Conference-2025, on the Theme “The Business of Growth: Challenges, Oppertunities, & Re-engineering”, organized by Uniglobe College, Kathmandu, Nepal, during 5th & 6th February 2025.
5. Presented a paper & got best paper award entitled, “Strategizing Brand Loyalty, Attitude, Perception, and Perceived Risk in the Context of Greenness and Sustainability: A Moderated Mediation Approach”, at 44th Annual Conference of Orissa Commerce Association, International Seminar on “Purvodaya: A Pathway to Vikshit Bharat, during 28th & 29th December 2024.
6. Presented a paper entitled “Content Marketing, Affiliate Marketing, Marketing Effectiveness, & Perceived value: How they Drive Online Consumers’ Shopping Motives”, at the National Seminar on the theme of “Responsible Business Practices”, organized by Sambalpur University, during 22nd & 23rd March 2024.
7. Presented a paper entitled “Customer-engagement Leads to a Value Creation, and Value Delivery : A Qualitative Approach for Resilient Marketing Process”, at the National Seminar on the theme of “Responsible Business Practices”, organized by Sambalpur University, during 22nd & 23rd March 2024.
8. Presented a paper entitled “Modeling the Relationship among Green-shopping, Sustainable Practices, & Culture: An Interplay between Customers and Entrepreneurs”, at 9th PAN-IIM World Management Conference- 2023 on the theme of “Entrepreneurial Innovation and Digital Governance for Inclusive and Sustainable Growth”, Organized by IIM Sambalpur, during 22nd -24th January 2024.
9. Presented a paper entitles “Learning, Attitude, and Biasness: How Related to Intention of Individual Investors”, in the International Conference on Management Research on the theme of “Business, Technology, Innovation, and Sustainability”, organized by School of Management, KIIT deemed to be university, Bhubaneswar, during 23rd & 24th February 2023.
10. Presented a paper entitled “Structural Relationship of CRM with the effectiveness of branch-banking, and e-banking : A strategic input for marketing of banking products”, at the 2nd International Conference on Applied Economics and Finance, organized by Goa Institute of Management, Goa, India, in collaboration with the Asia Pacific Applied Economics Association, Australia and IIT-Hyderabad, during 21-22 October 2022.
11. Presented (online) a paper entitled “Modelling the switching intention of individual investors for marketing of financial products in the context of self-determination and self-efficacy”, in the 11th International Conference on Management Practices and Research, organized by Apeejay School of Management, Delhi, on dated 12th May 2022.
12. 2nd Best Paper Award (with cash prize of Rs. 5000) to Ritika Gupta & Dr. Saroj Kumar Sahoo, in the 2nd International Conference on Management Research (ICMR 2022), organized by KIIT University, Bhubaneswar, during 26th & 27th February 2022, for the paper “Modelling the Dimensions of an Effective Supervisor-subordinate Relationship Using ISM Mechanism”.
13. Presented a paper titled "A study on efficiency of vegetable marketing : An integrated approach with customer & farmer-cum-businessmen's perspective" in the 1st international conference on rural management, organized by Xavier School of Rural Management, Xavier University, Bhubaneswar, India on 23rd& 24th November 2017.
14. Presented a paper titled, "Consumer Learning arrives at purchase Intention : A study in the context of organized retailing", in the international conference on “marketing challenges in the emerging markets (MCEM 2017) held at IMT- Hyderadad on dated 8th& 9th December 2017.
15. Presented a paper titled "Secured life style behind the investment decision is the true mirror of the Indian financial market : An Empirical Justification", in international conference on economic and business management(ICEBM-2017), organized by Association for Scientific and Academic Research (ASAR) on dated 24th December 2017 at Bali, Indonesia.
16. Presented a paper titled, "Purchase Intention : The real consequence of shoppers' attitude towards shopping", in the international conference on “Multi-disciplinary application in knowledge economy (MAKE-2017), organized by IBCS, SOA University, Bhubaneswar, held on dated 29th& 30th December 2017.
17. Presented a paper entitled "Difference in Shoppers' learning differentiate shopping Satisfaction", first PAN-IIT International management conference 2018, held on 30thNovember to 2nd December 2018, IIT- Roorkee, India, published as a book of abstracts, ISBN : 978-93-5311-935-5
18. Presented a paper entitled “Effectiveness of e-banking : The ultimate result of effective CRM (Customer Relationship Management) Practices” in the International conference on humanities social science and business management at Tirupati, AP, India, organized by IRAJ, on dated 4th August 2019.
19. Presented (online) a paper entitled "Satisfaction on home-delivery: A new strategic move for entrepreneurial motivation", in the international scientific-practical conference on “Modern management of economic systems in the coordinates of the paradigm of sustainable development”, organized by Odessa National Polytechnic University, Ukraine, on dated 18th September 2020
20. Plenary speaker the 30th Annual International Conference for Students and Young Scientists, Organized By Alfred Nobel University, Ukraine, on the topic "Consumer learning leads to purchase intention through consumer attitude : An advanced methodological study", dated 20 & 21 April 2021.
21. Presented (online) a paper entitled “Theory of relative loyalty : A study through CRM, customers' attitude & satisfaction in banking industry, in the ISDSI Global 2021 Conference; Leading Business in a Fluid World, organized by IIM- Nagpur in collaboration with International Society for Data Sciences and Innovation (ISDSI) Global, during 27th to 30th December 2021.
22. Presented (online) a paper entitled "Block-chain technology to build the psychological block-chain: A subjective analysis for sales strategy", in the 7th International Management Conference on the broad theme of “Advances in Management through Research, Innovation, & Technology (AMRIT), organized by Fortune Institute of International Business (FIIB), New-Delhi, during 7th(presented) & 8th of January 2022.
23. Presented (online) a paper entitled "Theory of Conditional Retention: A Consequence of Empirical Examination of Sales-force of Banking Industry in India", in the 7th International Management Conference on the broad theme - Advances in Management through Research, Innovation, & Technology (AMRIT), organized by Fortune Institute of International Business (FIIB), New-Delhi, during 7th & 8th (presented)of January 2022.
24. Presented (online) a paper entitled "Modelling the switching intention of individual investors for marketing of financial products in the context of self-determination and self-efficacy", in the 11th International Conference on Management Practices and Research, organized by Apeejay School of Management, Delhi, on dated 12th May 2022.
25. Presented a paper entitled "Structural Relationship of CRM with the effectiveness of branch-banking, and e-banking : A strategic input for marketing of banking products", in the 2nd International Conference on Applied Economics and Finance, organized by Goa Institute of Management, Goa, India, in collaboration with the Asia Pacific Applied Economics Association, Australia and IIT-Hyderabad, during 21-22 October 2022.
26. Presented a paper entitled "Shoppers' learning leads to purchase intention with the mediation of purchase attitude in the organized retailing", in CPM regional management conference 2018 (Delivering Winnovative BUSINESS STRATEGIES : The Quest for Managerial Excellence) in association with AMDISA, on the conference theme of ‘management and sustainability; south Asian persepctive’, held on 4th&5thSeptember 2018, Colombo, in Sri Lanka.

National Conferences

1. Presented a paper entitled “Revitalizing Rural Economy: Bibliometric Insights into Environmental Awareness, Green Consumption, and Entrepreneurial Sustainability”, at 7th National Seminar on fostering entrepreneurship for a Viksit Bharat: Innovation, Sustainability, and Inclusive Growth, organized by G. M. University, Sambalpur, during 11th & 12th April 2025.
2. Presented a paper entitled “Development of Brand Loyalty in E-Shopping Context: A Strategic Relationship Between Customer-Engagement, Shopping Motive and Perceived Risk”, at 11th Management Doctoral Colloquium 2025, organized by VGSoM, IIT Kharagpur, during 30th & 31st January 2025 India.
3. Presented a paper entitled “Content Marketing, Affiliate Marketing, Marketing Effectiveness, & Perceived value: How they Drive Online Consumers’ Shopping Motives”, at the National Seminar on the theme of “Responsible Business Practices”, organized by Sambalpur University, during 22nd & 23rd March 2024.
4. Presented a paper entitled “Customer-engagement Leads to a Value Creation, and Value Delivery : A Qualitative Approach for Resilient Marketing Process”, at the National Seminar on the theme of “Responsible Business Practices”, organized by Sambalpur University, during 22nd & 23rd March 2024.
5. Presented a paper entitled “How Emotional Exhaustion, Attitude, Knowledge Management, and Community Engagement are Driving Teachers’ Work- efficiency? A TISM Approach”, at the SIMSARC’2023 Conference, organized by Symbiosis Institute of Management Studies, Pune, India, 13th to 15th December 2023.
6. Presented a paper entitled “Switching decision of individual investors : A structural logic of customer engagement, mental accounting, & attitude”, in National conference on “Decision making in Disruptive Era”, organized by Depart. Of Business Administration, Sambalpur University, during 2nd & 3rd December 2022.
7. Presented a paper titled "Sales-management objectivity reaches the organizational sustainable growth", in a national seminar on “management practices & sustainable development, organized by P.G. Dept. of business management, F.M. University, Odisha on dated 23 .03. 2014.
8. Presented a paper titled “Socially responsible supply-chain for fruit & vegetable marketing : A logical analysis for Indian market” in ‘National Symposium on operations & supply chain management’ (OSCM-2016), organized by PG. department of Business Administration, Sambalpur University, 20th March 2016.
9. Presented a paper titled "The analytical gaps in the health-care services in India : A review study for strategic decision makers", in the national conference on Contemporary issues in management research and managerial decision-making, organized by Birla Global University, Bhubaneswar, held on dated 6th January 2018
10. Presented a paper titled “Social media : The key driver of differential perception of financial product consumers for making certain purchase decision” in the national seminar on “Sustainable Management Practices : Concepts & Emerging Trends”, Organized by PG. department of business administration, Sambalpur University, Odisha, dated 10th & 11th March 2018
11. Presented a paper entitled, "Effectiveness buyer-seller interaction : A strategic demand for sales performance of banks", in the International conference on "Managing competency through curiosity development and stress tolerance", organized by ABIT, Cuttack in collaboration with Odisha Commerce Association, on dated 19th& 20th January 2019.
12. Presented a paper entitled “Virtual buyer-seller interaction : A true predictor of online purchase intention” in the AICTE sponsored national conference on Digital business transformation in India, organized by Global institute of management, Bhubaneswar, on dated 10th& 11th January 2020.
13. 2nd Best Paper Award(with cash prize of Rs. 5000) to Ritika Gupta & Dr. Saroj Kumar Sahoo, in the 2nd International Conference on Management Research (ICMR 2022), organized by KIIT University, Bhubaneswar, during 26th& 27th February 2022, for the paper “Modelling the Dimensions of an Effective Supervisor-subordinate Relationship Using ISM Mechanism”.
14. Presented a paper entitled, "Switching decision of individual investors : A structural logic of customer engagement, mental accounting, & attitude", in National conference on "Decision making in Disruptive Era", organized by Depart. Of Business Administration, Sambalpur University, during 2nd& 3rd December 2022.
15. Presented a paper entitled "Boss-subordinate Relationship, Organizational Culture, & Employees' Political Behaviour: Which Roles they Play for Employees' Sales Performance? in the National Conference on "Building & Sustaining High Performance through Organizational Resilience & Innovation", organized by F. M. University, Balasore, Odisha, during 21st& 22nd April 2023.

Workshops

1. Work-shops as Resource person - (9) Resource person for six (06) sessions on the topics "CFA, SEM, Reliability & validity, and Multi-group analysis", in the online certificate Programme on data analysis using SPSS & AMOS, conducted by ASBM University, Bhubaneswar, on dated 25th, 26th, 27th, 28th, 29th July, and 3rd August 2022.
2. Work-shops as Resource person - (8) Resource person for one session for the training of Assistant Sub-inspector of Police on the topic "verbal & non-verbal communication, listening skills", conducted by Basic Training Institute, Burla, Sambalpur, Odisha Police, on dated 27.07.2021.
3. Work-shops as Resource person - (7) Resource person for two sessions on the topics "Multi-variate regression analyses and Explorative factor analysis & SEM" in the two week certificate Programme (online) on Advanced Research Methodology", conducted by ASBM University, Bhubaneswar, on dated 23rd& 28th June 2021.
4. Work-shops as Resource person - (6) Resource person for two sessions on the topics "Advanced data analysis using AMOS-I" and "Advanced data analysis using AMOS-II", in the AICTE sponsored online three week STTP on the research paper writing and publication, organized by department of MBA, Gandhi Institute for Technology (GIFT), Bhubaneswar, dated 7th and 26th December 2020.
5. Work-shops as Resource person - (5) Key-note speaker on the topic "dvanced data analysis" for the international scientific- practical conference (online) on "tools of national economy and national security regulation in modern global challenges", organized by Khmelnytskyi National University, Ukraine, on dated 6th& 7th November 2020.
6. Work-shops as Resource person - (4) Resource person for two sessions on the topics "regression analyses & CFA" in the "two week certificate Programme (online) on Advanced Research Methodology and Data Analysis", conducted by ASBM University, Bhubaneswar, on dated 5th July & 8th July 2020.
7. Work-shops as Resource person - (3) Resource person for the subject "research methodology" of the PhD. Scholars in two separate sessions in the workshops conducted by UGC-HRDC, Sambalpur University during 24.02.2018 to 26.02.2018 & 09.08.2019 to 10.08.2019 respectively.
8. Work-shops as Resource person - (2) Visiting faculty for the subject "research methodology" of the PhD. Course work-Pharmacy, batch 2017, nodal centre of BPUT for Pharmacy", Gayatri College of pharmacy, Sambalpur, being invited by dean, pharmacy, BPUT, Odisha.
9. Work-shops as Resource person - (1) Resource person for various topics under ‘data analysis through SPSS’ of the PhD. Course work-Management, F. M. University, Balasore, Odisha, during 21.08.2017 to 23.08.2017 and 22.04.2019 to 24.04.2019 for nine sessions of each year.

(1) Patent design number 397138-001, dated 09 / 10 / 2023, issued on dated 08 / 12 / 2023, under Intellectual Property India, on the topic “Device for Digital Marketing”, to Dr. Saroj Kumar Sahoo, Dr. Tushar Ranjan Sahoo, Mrs. Madhusmita Pati, & Dr. Ritika Gupta.
(2) Patent design number 412825-001, dated 06 / 04 / 2024, issued on dated 29 / 05 / 2024, under Intellectual Property India, on the topic “Block Chain Based Marketing Display Device”, Dr. Saroj Kumar Sahoo, Laxmikant Pattnaik, Valavadra Sahu, Dr. Sandhyarani Sahoo
(3) Patent design number 417257-001, dated 17 / 05 / 2024, issued on dated 04 / 07 / 2024, under Intellectual Property India, on the topic “Office Behaviour Monitoring Device”, Dr. Shradhanjali Panda, Dr. Saroj Kumar Sahoo, Dr. Sandhyarani Sahoo, & Miss. Simran Babu

1. Book Chapter - (8) Proceedings of International Conference on AI and Financial Innovation. AIFI 2025. Smart Innovation, Systems and Technologies, vol 446. Springer, Singapore, 20th August 2025, In: Gupta, R., Patnaik, S., Esposito, A. (eds), Exploring the Effectiveness of AI-Augmented Investment Decisions: A Determinant-Based Approach, Shradhanjali Panda, Saroj Kumar Sahoo, Alok Arun. https://doi.org/10.1007/978-981-96-7269-1_14
2. Book Chapter - (7) The New Education Policy (NEP) - Fifth Edition, June 2025, Editors: Prof. (Dr.) B.K.Sarkar, Prof. (Dr.) Reena Singh, Prof. (Dr.) Vandana Singh, Geh Press, Rajeev Nagar, Lucknow UP, India-226002, ISBN: 9789367172582, 27th June 2025, 91-110, Relevance of Indian Indigenous Education System for Modern Technical and Professional Education: A Critical Analysis, Dr. Saroj Kumar Sahoo, Simran Babu, Dr. Sandhyarani Sahoo
3. Book (8) New Delhi Publishers, New Delhi, India, ISBN : 978-93-48120-94-6, Saroj Kumar Sahoo, Shradhanjali Panda, Sandhyarani Sahoo, Simran Babu, Preparation for NTA UGC NET/JRF and other Competitive Examination in Management, First Edition, 2025, Pages 1-522.
4. Book (7) AABS Publishing House, Kolkata, India, ISBN : 978-93-91146-57-3, Dr. Ritika Gupta, & Dr. Saroj Kumar Sahoo, A Study on Effectiveness of Boss-subordinate Relationship and Its Impact on Employees’ Sales-performance in Stock Broking Firms, First Edition, 2023, Pages: 1-154, www.aabspublishinghouse.com
5. Book (6) Blue Ink publishing house, Karnataka, India, ISBN : 978-93-92473-65-4, Valavadra Sahu, Dr. Saroj Kumar Sahoo, A Study on Service Continuation Intention of Consumers of Door-step Services in the Context of Influencer Marketing, First Edition, 2023, Pages: 1-111
6. Book (5) AABS Publishing House, Kolkata, India, ISBN : 978-93-91146-12-2, Dr. Tushar Ranjan Sahoo, & Dr. Saroj Kumar Sahoo, Effectiveness of Buyer-Seller Interaction and Its Impact on Sales Employees' Retention with Mediating Role of Sales Performance in Banking Industry, First Edition, 2022, Pages: 1-223, www.aabspublishinghouse.com
7. Book (4) LAP LAMBERT Publishing House, Mauritius, ISBN : 978-620-2-66810-1, Chandra Sekhar Dora, Dr. Saroj Kumar Sahoo, A Study of Sales Force Motivation and its Impact on Employee Retention of NBFCs, 2020, Pages: 1-104, www.lap-publishing.com
8. Book (3) Archers & Elevators Publishing House, Bangalore, ISBN: 978-81-945170-9-2, Ms. Ritika Gupta, Dr. Saroj Kumar Sahoo, Employer Branding and its impact on Employee Retention in Automobile Service Provider, First Edition 2020, Pages: 1-90, www.aeph.in
9. Book (2) AgriTech Publishing, New Delhi, ISBN : 978-93-87387-08-9, Mr. Tushar Ranjan Sahoo, Dr. Saroj Kumar Sahoo, Efficiency of Vegetable Marketing (A study with the role of RMC), First Edition 2018, Pages: 1-152,www.siyapub.com
10. Book Chapter - (6) Book Chapter in Journal of Electrical Systems, Volume 20, Issue 1, pp. 327-332, ISSN 1112-5209, Blockchain-based Marketing Management, Saroj Kumar Sahoo, Laxmikant Pattanaik, Madhusmita Pati, Sandhyarani Sahoo, & Valavadra Sahu.
11. Book Chapter - (5) Book chapter in the book, “Decision Making in Disruptive Era”, First Edition, January 2024, SSDN Publisher and Distributors, New Delhi, pp. 57-68, on the topic entitled “Switching Decision of Individual Investors: A Structural Logic of Customer-Engagement, Mental Accounting & Attitude”, Suman De, Laxmikant Pattanaik, Saroj Kumar Sahoo.
12. Book Chapter - (4) Investors' risk absorption: A strategic tool for investors' propensity to invest, CRMC 2018, Sri Lanka, in June 2019, pp. 11-21, ISBN: 978-955-3729-03-3, Tushar Ranjan Sahoo, Dr. Saroj Kumar Sahoo, Ritika Gupta.
13. Book Chapter - (3) Deferential customer-satisfaction: The central building-block of customer retention, CRMC 2018, Sri Lanka, in June 2019, pp. 22-29, ISBN: 978-955-3729-03-3, Tushar Ranjan Sahoo, Dr. Saroj Kumar Sahoo, Ritika Gupta.
14. Book Chapter - (2) Work-life balance: A strategic tool for employees' productivity focusing on the boss-subordinate relationships, Building workforce: Transforming talents, technologies and ideas, SHANLAX Publications, Madurai, Tamil Nadu, India, ISBN : 978-93-89658-29-3, 2019, Chapter 23, pp. 343-361, Ritika Gupta, Dr. Saroj Kumar Sahoo, Tushar Ranjan Sahoo
15. Book Chapter - (1) Secured life style behind the investment decision is the true mirror of the Indian financial market : An Empirical Justification, international conference on economic and business management (ICEBM-2017), Bali, Indonesia , ISBN : 9788192958048, Page 64-67,Yadav Debi Prasad Behera, Dr. Saroj Kumar Sahoo, & Tushar Ranjan Sahoo
16. Book (1) Akhand Publishing House, New Delhi, ISBN: 978-93-81416-53-2, Madhusmita Pati & Dr. Saroj Kumar Sahoo, Impact of Employees Stress on Job-quit Intention, First Edition 2018, Pges: 1-131, www.akhandbooks.com

1. Organized a national seminar as convener, sponsored by AICTE with grand of Rs 1,30,000 on the topic "Innovation & Management" , dated 23RD & 24TH of May 2013, in REC- Bhubaneswar

  2. Became the resource person in more than 15 workshops for research methodology & data analysis

Web of Science Researcher ID ABC-8852-2022

SCOPUS id – 57216932531 

Present Address :  A/6, Lane-4, Jagannath Mandir Colony, Budharaja Sambalpur, Odisha, 768004

Permanent Address :  S/O- Padma Charana Sahoo Kanakapur, Kanpur, Cuttack PIN CODE - 754037 Odisha